ERP and CRM combined in Microsoft’s
new platform for business systems

27. October 2016

In future we will work with our Microsoft business systems in a new way. Bredana welcomes this brave new world: “Microsoft’s strategy fits Bredana hand in glove,” says CEO Bent Hansen.

Dynamics 365 is the next generation of intelligent cloud-based business applications. The platform combines CRM and ERP functions in apps to manage specific business areas, including sales, marketing, customer care, field service, project service, company operations and finance.

Dynamics 365 comes in two editions, Enterprise and Business:

The Enterprise edition is designed for large, complex businesses and contains functions from Dynamics CRM online and Dynamics AX. The minimum number of users for the system is 20.

The Business edition is designed for small and medium-sized companies. It is based on what Microsoft calls Project Madeira – a development project which also serves as a base for the recently launched Dynamics NAV 2017, and sales and marketing functions from Dynamics CRM that target small and medium-sized companies, expected to be launched in spring 2017.

But Dynamics 365 is more than that. The platform is based on a common data model and encompasses Office 365 functions and Power BI. It is also possible to connect apps with industry-specific solutions to the platform.

The vision is for everything to be combined and easy for each user to access using the apps required for their job function. Integrations will no longer be necessary between the various systems.

Strategy fits Bredana hand in glove

Microsoft’s ground-breaking product strategy demands more of partner companies, many of which have previously specialised in either ERP or CRM. They must now offer both, and more.

“Bredana has had both ERP and CRM expertise for many years in our Dynamics AX, NAV and CRM teams. We are therefore already able to advise companies that wish to make the transition to Dynamics 365,” says CEO Bent Hansen.

“We have also developed the Axcite Logistics sector solution for manufacturing companies in the Dynamics AX segment and solutions for manufacturing and trading companies in the Dynamics NAV segment. And a number of special solutions for Dynamics CRM,” says Bent Hansen.

In Microsoft’s visionary Dynamics 365 model, users access the apps they need. Dynamics 365 is based on a common data model, and all applications are based in the Azure cloud.

What happens now?

The transition to Dynamics 365 will not happen overnight. At the same time, it is clear that Microsoft wants to implement its new strategy and move all applications to the Azure cloud as quickly as possible.

Major development work has been done, and the new Dynamics AX and Dynamics CRM already began to be sold online under the new Dynamics 365 brand on 1 November.

The recently launched Dynamics NAV 2017 is available in both a cloud version and a version for a company’s own local or hosted servers. The Dynamics NAV solution itself, to be included in Dynamics 365, is expected to be launched in Denmark during 2017.

Please contact us for further information

If you have any questions about Dynamics 365, Dynamics AX or Dynamics CRM, please contact us regarding the specific areas:

Dynamics 365 Enterprise and Dynamics AX: Carsten Slot, Market Director, OneNumber 8734 6821

Dynamics 365 Enterprise and Dynamics CRM: Kaj Asmussen, Sales Director, CRM, OneNumber 7631 4770

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