Microsoft ‘disruption’ creates exciting new opportunities for businesses
With Dynamics 365, Microsoft has dramatically changed the way we see ERP and CRM systems. It is ‘disrupting’ the world of large enterprise systems. The vision is to let the systems work as apps on a common platform, to create new opportunities and ultimately make it easier for companies to execute their strategy.
As explained earlier, Dynamics 365 is the name for the complete package containing the former Dynamics CRM and Dynamics AX – now Finance and Operations. Much of the data people work with in Finance and Operations is also very relevant to other apps in Dynamics 365. Customers and contact people are obviously central, as they are also used in Sales (CRM).
This is handled in Dynamics 365 via a shared database called the Common Data Model. This means that users do not need not worry about which system contains an up-to-date list of contact people etc. The database is shared by all apps in Dynamics 365, and is also intended as the common database for other systems that need to use this data.
Microsoft has developed Common Data Service (CDS) as an overlay to the Common Data Model (CDM), which makes access to this data simple and structured. Common Data Service contains the tools to be used when you need to use or edit common data.
Common Data Service is thereby central to handling data across systems, not only in Dynamics 365, but also in Office 365, Power BI, Flow etc.